Who is TrackBack

TrackBack is a New Zealand owned and based company, with team members in Auckland and Melbourne. Our team is made up of members with expertise in blockchain, IOT, logistics and application delivery. We’ve teamed up to create a product traceability solution on the blockchain; enabled through IoT and delivered through a dApp.

Our partners

Our team

David McDonald

David McDonald

David has over 15 years’ experience in the technology sector, working across design and engineering, support, operations and sales, specializing in Geospatial, Telecommunications and IOT.

From the design and implementation geospatial asset protection systems including the first road corridor access system now deployed across New Zealand, Australia and the USA, to building some of New Zealand’s first IOT connected transport systems, Including Intercity, Skybus and The Car Distribution Group David has a strong understanding of the industry and what it takes to build and deploy effective solutions.

Semanie Cato

Semanie Cato

Semanie is Head of Sales and Partnerships at TrackBack. After working across the Supply Chain, Logistics & FMCG sectors for 20+ years, It became clear that Blockchain was going to be a game changer, and had the potential to revolutionize the industry. Semanie will use her extensive Supply Chain and Logistics experience and her passion for technology and Business Development to build quality partnerships, focused on creating blockchained supply chain ecosystems for NZ Inc.

Mark Povey

Mark Povey

Track Back Director and co-founder of Centrality; Mark has had a extensive software development and technology career in establishing and growing many successful tech start-ups. (over 20 years) Specialist in business strategy and delivering benefits through the use of smart technology solutions and devices. His experience covers many business sectors, smart devices, mobile software, apps, electronic ticketing, software development, IoT solutions, smart cards, and transport.

Kelvin Chandran

Kelvin Chandran

Kelvin is the chief designer behind the SingleSource and Propello platforms. A geek and innovator at heart, Kelvin loves working with leading edge technology (graph, blockchain and more) to disrupt traditional service models and solve complex business problems.

He previously had a stellar 18-year career in professional services leading the national analytics teams for PwC and Deloitte in New Zealand, and brings extensive experience in working with large multi-national organisations across various industries in both a consulting and analytics capacity.

Eryn Lovell

Eryn Lovell

Eryn is Head of Delivery at Trackback. She specialises in implementing new technology, having delivered new products across multiple industries in video, virtual reality and big data. Her experience in business analysis, strategy consulting and project management mean that she is committed to understanding and delivering products and projects that deliver long term, meaningful change for the customer.

Sean Forster

Sean Forster

Sean is the Product Manager of Trackback. He is a highly experienced Product Manager with a background in banking, leadership, telecommunications, and agile transformations. As a former manager of multiple high functioning agile development teams and as Product Manager of two start up ISP’s, Sean now leads our product development teams in the Melbourne office.

Luke Hahn

Luke Hahn

Luke is a UX/UI Designer at Trackback. He has 16 years experience in championing intuitive, customer centric designs and experiences across multiple industries, in both the B2B and B2C space. His passion for all things creative, combined with deep practical knowledge in creating customer engagement ensures our users are brought on the blockchain journey, through creating experiences that matter to them.

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